CONTEXT
While Sydney Candle Co. had an established presence within the home fragrance market, the opportunity lay in creating a more distinctive and emotionally resonant brand experience. This called for the development of a new collection campaign that would redefine the lifecycle of a fragrance product, shifting it from a temporary ritual into a lasting keepsake that fostered deeper, more meaningful connections with the brand.
THE CHALLENGE
Home fragrance is often experienced as a temporary luxury, with little reason for customers to reconnect once the product has been used. The challenge was to create a new collection and launch campaign that would reposition Sydney Candle Co. through a more meaningful and enduring customer experience. The result was Amora — a product concept centred on giving fragrance a second life. A magnetically removable gemstone, integrated into the candle lid and diffuser collar, transforms into wearable jewellery through a ring hidden within the candle or a necklace chain housed inside the diffuser packaging. Supported by a cohesive campaign spanning packaging, photography, digital content and launch assets, Amora extends the ritual of scent beyond the home, creating a lasting connection between product and wearer.
