I’m a visual communication designer creating thoughtful brand identities, campaigns and experiences across print and digital. I create considered visual systems that bring clarity to ideas while leaving room for character, tactility and surprise. My approach is grounded in strategic thinking, human-centred design and storytelling, with a particular interest in how materials, imagery and movement can shape the way a brand is felt.
When I’m not designing, I’m usually doodling, photographing something or making music — different forms of creative play that keep my work curious and evolving.
EXPERIENCE
2024–Present
W-Studio Sydney
2020–2024
Freelance Designer
2020
DesignStudio (Sydney) Internship
2019–2021
UTS Design Tutor: Text and Image 1&2
UTS Design Tutor: Introduction to Creative Code
Provider Store—Freelance Designer
2018–2021
UTS Design, Architecture and Building: Student Ambassador
UTS Design, Architecture and Building: Designer
2018
BWD Strategic: Internship
EDUCATION
2016–2018
UTS: Bachelor of Design in Visual Communication
Graduated with Distinction Average
2019
UTS: Bachelor (Honours) of Design in Visual Communication
Graduated with First Class Honours
CONTACT
hayleyyzheng@gmail.com