CONTEXT
Despite offering vibrant, authentic Vietnamese cuisine, Hippo Noodle House's visual presence did not reflect the quality, energy or warmth of the dining experience.
The client engaged me to develop a series of three storefront posters that captured the heart of the brand through contemporary art direction, immersive food photography and expressive typography, creating a campaign that celebrates the movement, colour and soul of Vietnamese cuisine.
THE CHALLENGE
The response centred on developing a flexible visual language that translated the richness of Vietnamese cuisine into a modern brand experience. Combining editorial food photography, expressive typography and playful layouts, the campaign celebrated colour, flavour and cultural authenticity while remaining approachable to diners unfamiliar with Vietnamese cuisine. The resulting system was designed to work seamlessly across menus, posters and social content, creating a more distinctive and cohesive brand presence.
