The brief was to develop a visual brand refresh, namely focusing on the logo which felt outdated and irrelevant to the current market, for a well established Australian home fragrance brand, ‘Serenity’. Additionally, the client wanted to launch a new Signature Core Collection as a way to introduce the new brand refresh.

I pitched four approaches to the logo rebranding and subsequently pitched more visual concepts for the look and feel of their packaging that would accompany their logo of choice. An engaging two tone colour approach was chosen that is both eye-catching and trendy. This was a compelling pairing for the great fragrance options they had for their products; the colour combinations communicated very clearly what you might expect from the scent — something delicious and potent.